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According to a recently released research report from CollegeVine, the performance of Search names dropped 67% between 2018 and 2023! This spring, 100,000 purchased names turned into just 43 enrollments, down from 131 in 2018. A decade ago, buying 100,000 names consistently yielded 300-400 enrollments - today, it’s less than a tenth of that.
What is the job of an admissions officer in 2023? The role that dominates the imagination of the American public is that of gatekeeper. They are seen combing through students' applications, essays, transcripts, test scores, and interviews to make tightly contested decisions that will profoundly impact a child’s future.
